When creativity, customer data and digital technologies come together to develop the design and performance of a point of sale

With its expertise in customer journey datalisation, the MADIC group meets 4 major challenges:

• generate emotion
• control your computer data
• focus on customer relations
• developing performance and ROI

For 20 years, its subsidiary MIRANE, has been collecting & analysing, advising & implementing digital graphics that improve the attractiveness of a point of sale and enhance its ROI. It offers an end-to-end solution to transform customer data into useful and high-performance in-store digital experiences.

Connect :
The in-store digital marketing consultancy and services offer allows customers to imagine, deploy and orchestrate the digital shop scenario and to measure its impact on the overall performance of the point of sale.

HighView :
The in-store Customer Experience Management software platform enables the activation of customer data to customise the digital shop storyboard and thus optimise the ROI and the in-store customer experience.

Studio :
The offer of intelligent digital content that is enriched in real time with customer data to deliver personalised and contextualised experiences in order to increase customer satisfaction and engagement.