MIRANE exhibits its digital shop at Paris Retail Week
At this new edition of the Paris Retail Week 2019 trade show, held at Porte de Versailles from 24 to 26 September, MIRANE stood out from its competitors by offering an innovative and attractive multi-sensory experience: “L’échoppe Digitale: Le Parcours Tech(oe)nologique Connecté”. MIRANE presented visitors to the show with a real connected point of sale on the theme of wine. The MIRANE sales team offered a guided tour through a series of experiences using data from the customer path. This guided tour on the stand combined state-of-the-art technology (camera analysis, device, etc.) with the latest technologies.
RFID, olfactory diffuser, connected carpet, directional sound,…) and data usage (location of visitors, gender, age, mood, products entered,…) all orchestrated by the MIRANE HighView software solution. A total of 300 contacts were referenced by MIRANE over the 3 days of the show!